The SRSN Business Model
SRSN’s creatively permanent advertising strategy and generous revenue sharing structure will become a model for profitable, sustainable, student focused broadcasting.
It’s not another fundraiser, it’s a student powered business.
Students in each school will participate in every element of their school’s broadcasting business: marketing, customer service, researching teams and athletes, technical preparation, and game-day production.
The Business Model Built Around Broadcast Teams
A Broadcast Team is based around a school, community or local region. Each Broadcast Team has one or more Student Powered Production Crews, a Point Person and salespeople.
Student Powered Production Crews: These are the students that create the broadcasts: running cameras, providing play-by-play announcing, and interviewing coaches and players before and after games. Each crew member earns $25 per game, regardless of the number of games at an “event”. For example, if a crew member works a girls basketball game followed by a boys basketball game, they earn $50. If they work 4 games in a day, that’s $100. There are typically 2 crew members on each broadcast.
Sales People: Each sales person earns a 20% commission for every advertising sponsorship they sell. Anyone can sell ad sponsorthips! A sales person could be a high school student, a Production Crew member, the Point Person, an athlete’s parent, a teacher, or a motivated community member.
Point Person: This person is the leader of the Broadcast Team. The Point Person is typically connected to their community in meaningful ways and is able to travel to most of games that will be broadcast by the production crew. The Point Person also coordinates the sales efforts in their communities. After sufficient ad sponsorships have been sold to cover the costs of paying the Production Crews for a season, the Point Person splits the gross profit of any additional sponsorships that are sold with SRSN.
Revenue Sources
100% of the revenue of the SaddleRock Sports Network comes from advertisements sold to local businesses. Every SRSN game will be permanently part of the SRSN network on YouTube. Every social media marketing post will be online forever. Every ad purchased will be visible for years to come as every player, coach, parent, and fan watches and re-watches games!
Why We Do It This Way
SRSN believes the advertising revenue should be shared in a way that (a) generously compensates the Production Crews, (b) incentivizes ad salespeople and the Point Person, and (c) promotes the long-term growth of SRSN.
Does It Work? YES!
In our first full broadcast year (September 2022 through May 2023) of focusing on the high school and junior high sports of Branson (CO) and Kim (CO) and the Trinidad State College basketball tournament, we profitably broadcasted over 125 football, volleyball, basketball, and baseball games and were supported by over 40 local business sponsors!